Tweed, whose factory is located in the former Hershey chocolate plant in Smiths Falls, Ont., tried to come up creative and engaging titles for its products to take them away from the recreational world. Not surprisingly, the offerings take cues from famous people who have worn tweed fabric throughout history: “Baker Street,” for instance, is named after the street Sherlock Holmes lived on; the strain “Leonidas” (known on the street as “Super Silver Haze”) is inspired by Clarence “Leo” Fender, the founder of Fender amplifiers, who used tweed fabric to cover some of his first creations. (Koven, 2015)
https://www.youtube.com/watch?v=KmvtzfbVLJ0
Mark Zekulin, Tweed’s head of marketing and communications, said the company’s marketing approach may be more lighthearted than many of its competitors, but that doesn’t mean it is trying to appeal to a recreational user. The company does list the “street” names on its site as well as the “Tweed” names, but he said it’s important to do so because the “street” names are what many patients are familiar with. (Koven, 2015)
“We are solely focused on the medical user, and we’re serious about that,” he said. “Our names don’t sound like medicine, but we’re not just using the street name either. We’ve taken a middle ground and that’s what makes us unique. (Koven, 2015)
Given the nature of the business, one can wonder, and perhaps assume, that they chose the Name “Tweed”, to incorporate the street name “Weed”, and legitimize and sophisticate Cannabis within a corporate and trendy environment.
The moniker Tweed, conjures up images of “Harris Tweed”, the famed woolen fabric from the U.K. From there, derivatives of the images, came the branding of dark brown containers, and antique beige labelling. One can easily recognize that Tweed, is associated with famous British places, landmarks, and iconic imagery.
Baker Street is a pure Indica variety of Hindu Kush, with origins from the Hindu Kush Mountain Range grown by Canadian LP, Tweed, of Smith Falls, Ontario. The subtly sweet and aromatic aroma of this strain, is excellent for relaxation at the end of the day, with its heavy body effects, this strain makes for a good night’s sleep.
As OneOunce patients report, the Bakerstreet strain has been a godsend for them. They can sleep through the night, with minimal interruptions, and feel fabulously refreshed the next day, and be productive at work.
With a THC content of 21.8% and CBD at <0.07%, this makes an excellent strain for Insomnia (Tweed, 2017)